Leading closures producer Amorim Top Series hosted a masterclass as part of the virtual 2020 Bar Convent Berlin trade show, which is now available to watch online.
Bar Convent Berlin (BCB) was forced to switch to an online schedule for 2020 due to the Covid-19 pandemic, and is hosting a week-long digital event from 12-18 October, called Pouring Digital.
Participants in the Pouring Digital event are now able to watch the masterclass with cork producer Amorim Top Series, titled Enhancing Consumer Experience Through Innovation and Sustainability on Closures for Spirits Bottles.
Initially broadcast on 14 October, the online workshop saw Hugo Mesquita, Amorim sales and marketing director, and Sarah Pontes, the company’s new product development director, offer tips and ideas for how spirit producers can enhance the consumer experience through premium closures.
Following its broadcast on Wednesday, the virtual seminar is now available to watch online through the Pouring Digital online portal.
To watch the event back, visit bcb.eventnetworking.com/online-conference/2784.
Last week, Amorim Top Series published a study that found its cork stoppers can remove as much as 148g of carbon dioxide from the Earth’s atmosphere.
Via News – The Spirits Business