Online retailer The Whisky Exchange released a limited edition 22-year-old Highland single malt for Black Friday, which sold out online in less than two hours.
Since 2016, The Whisky Exchange has released an annual limited edition bottling for Black Friday, which often sells out in under an hour.
All 1,308 bottles of this year’s expression were snapped up in one hour and 51 minutes.
“Customers want something different on Black Friday and we’re the only whisky specialist that produces its own special bottling for the day,” said Sukhinder Singh, co-founder of The Whisky Exchange.
“Our customers trust us, so while nobody knows what to expect when we reveal our Black Friday whisky, they take a chance on it, and for good reason: we’re well known for finding very nice whiskies. Plus it’s a bit of fun.”
The 2020 Black Friday whisky came from an unnamed Highland distillery near the Speyside borders. The site is known for its ‘distinctively smoke style’.
The 22-year-old single malt is described as a ‘complex, yet well-balanced dram’ and ‘fantastic value for money’ at £99.95 (US$133) per 700ml bottle.
Bottled at 50.5% ABV, the whisky has notes of pine trees, sweet and sour apples and Refresher sweets on the nose. The palate offers peat smoke, stewed orchard fruit, freshly cut grass, damp oak and cinnamon-spiced cookies.
Via The Spirits Business