English brand Burleighs Gin has secured a £250,000 (US$354,000) investment to expand into new markets.

Burleighs Gin secured the funding from the Midlands Engine Investment Fund (MEIF), provided by The FSE Group and backed by the Coronavirus Business Interruption Loan Scheme (CBILS).

The Leicestershire distiller said the investment would enable it to expand operations and further establish its export sales, including across Europe, the Far East and the US.

The funding will also help create five full-time jobs within Burleighs’ sales and operational functions.

Sam Watson, commercial director of Burleighs Gin, said: “These are exciting times for Burleighs Gin as we have a clear vision as to where we wish to take our business. We are aiming to expand the brand overseas and continue to grow in the UK.

“We are due to launch two new marketing campaigns to support the forthcoming product launches and would like to extend our thanks to Chirag [Mistry], at The FSE Group, for helping us to source the funding which will enable the business to pursue its growth ambitions and keep the day-to-day sales, distribution and operations fluid whilst we look to the future.”

The MEIF project is supported financially by the European Union using funding from the European Regional Development Fund.

Last year, the English gin brand turned to crowdfunding and surpassed its £100,000 (US$130,000) fundraising target.
Via News – The Spirits Business
Read More