From February, Campari UK will take over the distribution of agricole rum brand Trois Rivières.
As of 1 February, Campari UK will distribute all SKUs currently available in the UK: Trois Rivières Blanc, Cuvée de l’Océan, Ambré, Cuvée du Moulin, VSOP Réserve Spéciale and Trois Rivières 12 Years Old.
Campari Group acquired French firm Rhumantilles, owner of the Martinique-based Trois Rivières and Maison La Mauny agricole rum brands, in 2019.
Brad Madigan, Campari UK managing director, said: “With a rich legacy and history, Trois Rivières premium agricole rum has been recognised worldwide for its extraordinary quality and elegance. Trois Rivières is an exciting addition to the growing Campari UK Prestige portfolio.
“As a prestigious, high-quality rum brand, Trois Rivières is a brilliant addition to our established Prestige portfolio brands such as Wild Turkey, Appleton Estate and Grand Marnier, further diversifying the Campari UK offering.
“I would like to thank the team at Speciality Brands for their commitment in establishing Trois Rivières in the UK market. We are very much looking forward to building on Speciality’s great work and introducing more consumers to the wonder of Trois Rivières.”
Via The Spirits Business