Irish whiskey brand Jameson has revealed a month-long series of virtual events for St Patrick’s Day, including a live-streamed performance from Canadian singer-songwriter Jessie Reyez.

The series of events for St Patrick’s Day (17 March) include a number of live-streamed gigs from headliner Reyez, Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T.

The global livestream will be available across four time zones on St Patrick’s Day through the Jameson Connects platform, where consumers can sign up for free tickets.

To kick off the global celebration, Jameson will once again partner with online music platform Boiler Room by streaming sets every Wednesday in the run up to St Patrick’s Day, starting from tomorrow (3 March). Consumers can stream each gig live through the Jameson Connects website.

Brendan Buckley, international marketing director at Irish Distillers, said: “St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness.

“Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

In addition, Jameson has collaborated with Brooklyn-based internet football club Nowhere FC. The Irish whiskey brand and Nowhere FC will create a collection of three limited edition football shirts, and accessories that symbolise the partnership. The collection will launch on 10 March on the Jameson and Nowhere FC websites.

Jameson has also launched a new competition that offers one fan a ‘once-in-a-lifetime’ experience for St Patrick’s Day in 2022. To enter the contest, consumers must let the brand know where they would like to spend St Patrick’s Day next year and why.

To find out more about the St Patrick’s Day celebrations, visit the Jameson Connects platform or follow the brand on social media (@jamesonwhiskey).
Via The Spirits Business
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