Award-winning actor and musician Jamie Foxx has acquired flavoured whiskey brand Brown Sugar Bourbon (BSB) for an undisclosed sum.
The Django Unchained star’s takeover of BSB coincides with a bottle redesign to signal a ‘new era’ for the brand and its two expressions: BSB-Brown Sugar Bourbon and BSB 103.
Foxx will be responsible for the creative direction of the brand and will lend his experience as an entrepreneur to grow BSB.
“I’ve always lived by the rule that life is short and you need to go out and do what you want to do,” said Foxx. “Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen.
“Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
BSB was established in Washington state in 2015 and is currently available throughout the US. It is distributed by Southern Glazer’s Wine & Spirits.
BSB-Brown Sugar Bourbon retails for RRP US$21.99 per 750ml bottle, while BSB 103 is priced at RRP US$29.99.
Sean M Penn, CEO of BSB Spirits, said: “We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties. I have no doubt that Jamie will lead BSB to new heights.”
Via The Spirits Business