Singer songwriter Jason Derulo has joined the team at North Carolina-based Graybeard Distillery to lead the branding of Bedlam Vodka.
Derulo has joined the senior management team behind Bedlam Vodka, where he will use his expertise to propel the brand’s ‘aggressive strategic direction and branding’.
“Teaming up with the executives of such an amazing brand and being able to be an integral part of the marketing team was a no-brainer for me,” said Derulo.
“It’s truly a unique vodka and the smoothest I’ve ever had. I want to help introduce people all over the country to Bedlam so they’re able to cheers with me.”
Bedlam is a grain-to-glass vodka distilled in Durham, NC, using American-grown long-grain white rice. Derulo said he was first introduced to the brand in 2017 and it has since become his “vodka of choice”.
Brandon Evans, CEO of Bedlam Vodka, said: “Adding Jason’s intellect and energy to our team is the exact ingredient Bedlam needed to continue to shake up the vodka market.
“He’s a powerhouse singer and songwriter who understands how to perfectly blend substance with style, which encapsulates our brand. I am extremely excited to work with Jason as his creativity helps direct our mission, which is to let consumers know that there is a better alternative to your typical medicinal tasting vodka. Our motto at Bedlam is ‘live rebelliously’ and Jason is the perfect partner to bring that to life.”
Bedlam Vodka is available to purchase through Amazon in select US states, local retailers and directly through the company’s website.
Via The Spirits Business