MGP has announced plans to roll out Green Hat Gin to current distribution partners in the first half of 2021.
Green Hat Gin is Washington, D.C.’s first licensed distillery since Prohibition, the company says. Made with a blend of botanicals in copper pot stills, Green Hat Gin comes in four styles: Green Hat Original Batch Gin, Green Hat Navy Strength Gin, Green Hat Citrus Floral Gin and Summer Cup Cordial.
Green Hat Gin is the latest addition to the portfolio of brands at MGP, and their first proprietary gin brand.
MGP acquired New Columbia Distillers in March 2020, encompassing the Green Hat Gin distillery, retail tasting room, bar and gin garden, all located in the Ivy City neighborhood of Washington, D.C.
“This will be a very exciting season for our team as we build the Green Hat Gin brand and grow our distribution footprint,” says Andrew Mansinne, VP of brands, MGP. “We are receiving outstanding feedback from our trade partners about the quality of Green Hat and look forward to sharing our brand story with gin lovers across the country.”
Green Hat Original Batch Gin is the inaugural recipe, a juniper-forward blend balanced with original botanicals. It contains aromas of juniper, citrus and herbs, the company reports, with anise notes. Green Hat offers three additional expressions: a higher-proof Navy Strength Gin with notes of candied lemon, grapefruit, lavender and clover; Citrus Floral Gin, a bright lemon, orange and cherry blossom style; and Summer Cup Cordial, a fruit and herb cordial with notes of citrus, rosehips, cucumber, black tea, verbena and lavender.
Green Hat Gin is inspired by George Cassiday, the “Man in the Green Hat.” Recognizable in his green felt fedora, Cassiday was a bootlegger who kept Congress stocked during Prohibition from his private offices in the House and Senate. Cassiday is credited with helping to bring Prohibition to an end with a series of front-page articles.
Green Hat Original Batch Gin retails for a suggested $29.99 per 750-ml bottle (83 proof/41.5% ABV). Green Hat Navy Strength Gin retails for a suggested $32.99 per 750-ml bottle (114.2 proof/57.1% ABV). Green Hat Citrus Floral Gin retails for a suggested $29.99 per 750-ml bottle (90 proof/45% ABV). Green Hat Summer Cup Cordial retails for a suggested $29.99 per 750-ml bottle (66 proof/33% ABV).
Green Hat is currently available in Connecticut, Kansas, Kentucky, Maryland, Missouri, Ohio, Virginia and Washington, D.C., and will roll out to other MGP markets through the first half of 2021.
This follows recent news of MGP purchasing Luxco.