As the growing trend of single barrel store picks continues, MGP has officially kicked off their 2021 Rossville Union Single Barrel Program.

MGP is the largest distiller of rye whiskey in America, and is world-renowned for their ryes.

The Lawrenceburg, IN-based distillery has expanded this year’s single barrel selections to include three mash bills.

MGP Rossville Union Single Barrel program releases are available at cask strength, for pre-sell, through March 15. Participating accounts in the single barrel program can connect virtually with the distillery team in Lawrenceburg to taste, select and order their preferred mash bills. Participating retailers can also opt to customize the label on their 2021 Single Barrel Selection to enhance the collectible aspect of this special offering.

“Our Lawrenceburg distillery team is proud to produce the finest Rye Whiskey in the country,” says Andrew Mansinne, Vice President of Brands, MGP. “The Rossville Union Single Barrel Program has exceeded expectations. We’re thrilled to expand our offering with a choice of three mash bills and marketing support that exemplifies MGP’s commitment to our partners in the Rye Whiskey category.”

Bottled annually, Rossville Union Single Barrel Straight Rye ships to each participating retailer by August 2021, just in time for National Rye Month. Partners can also “Order the Barrel” to display their custom-stenciled private selections.

The post MGP Launches 2021 Rossville Union Rye Single Barrel Program first appeared on Beverage Dynamics.
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