Berry Bros & Rudd has teamed up with bartender Alessandro Palazzi to create a ready-to-drink (RTD) Vesper Martini using No.3 Gin.
The No.3 Vesper Martini was previously unveiled as a limited edition pre-bottled cocktail, which was available in select outlets.
Due to its popularity, Berry Bros has unveiled a permanent RTD variant in collaboration with Palazzi, of Dukes Bar in London’s Mayfair, which is known for its Martinis.
The RTD combines No.3 Gin with vodka and vermouth.
“The Vesper Martini is a homage to James Bond – to the first novel, Casino Royale, and to the beautiful spy, Vesper Lynd,” said Palazzi.
“It is the most popular Martini at Dukes; my recreated version uses English vermouth and Polish vodka, a nod to both the writer and the agent, and most importantly No.3 Gin – a proper, honest, juniper-led gin, just as it should be.”
Berry Bros said the RTD cocktail market is now worth £475 million (US$655m) in the UK.
The bottled cocktail is recommended served chilled from the freezer after two to three hours, and then poured into a Martini glass and garnished with a twist of orange.
The bottle’s label features artwork from the gin brand’s Art of Perfection campaign.
A QR code on the bottle also provides drinkers with tips from Palazzi and No.3 Gin brand ambassador Ross Bryant on how to mix a Vesper Martini at home.
The bottled cocktail is available online from Booths and John Lewis, as well as in 28 Booth stores and across all John Lewis stores. It is priced at RRP £35 (US$48) per 500ml bottle.
Via The Spirits Business