Bacardi-owned Patrón Tequila will launch this year’s Perfectionists cocktail competition in a virtual format to engage consumers ahead of the global final in Mexico.
Launching in mid-April, this year’s competition will initially follow a new online format that enables bartenders to enter from the safety of their homes.
Patrón Perfectionists will challenge bartenders to submit a cocktail recipe online that reflects their journey to find perfection behind the bar. Entries should use up to eight ingredients from a list of widely available supplies in order to encourage consumers to try and recreate the recipes at home.
Matthew Sykes, senior director, global marketing, at Patrón Tequila, said: “With the rise of mixology at home, consumers are now more prepared than ever to engage with our cocktail competition and support the amazing bartenders who’ll take part.
“We are looking forward to rolling out this year’s edition and providing the public with inspiration to craft beautiful cocktails that elevate their moments.”
Patrón will also call on consumers to vote on a shortlist of 30 cocktail entries, which will be published online through drinks website Difford’s Guide. The top 10 will go through to the national finals.
Consumers will then be asked to vote for their favourite entries in the national finals, which will be virtually broadcast around the world and judged by a panel of experts. The winner of each national heat will be invited to Mexico in January 2022 to take part in the global final at Hacienda Patrón.
Sykes added: “For 2022, we have envisioned a new format that will enable bartenders to express their talent and share it with the public globally.
“Over the past year, digital platforms have become more important than ever, having allowed the trade to keep their work forefront of consumers’ minds and inspire drinkers to raise their cocktail game at home.
“We cannot wait to roll out the new competition format and showcase brilliant bartenders and their creations as they join our familia Patrón.”
The Patrón Perfectionists Cocktail Competition will open for entries on 16 April 2021 until the end of May.
For more information or to enter the competition, follow Patrón Perfectionists on Facebook or visit patronperfectionists.com.
Via The Spirits Business