Plymouth Gin owner Pernod Ricard has teamed up with Lafayette Imports to enhance its brand-building capabilities in the US.
Lafayette Imports is a new company established by Biggar and Leith partners Elwyn Gladstone and Mark Teasdale.
The partnership will see Lafayette Imports work to strengthen Pernod Ricard’s brand-building abilities across part of its super-premium portfolio.
Lafayette Imports will look after Pernod Ricard’s Plymouth Gin, Powers Irish Whiskey and a number of craft Irish whiskey brands, including Knappogue Castle single malts and Clontarf.
Alexandre Ricard, chairman and CEO of Pernod Ricard, said: “Plymouth, Powers, Knappogue Castle and Clontarf have strong potential in growing categories.
“As we strive to constantly strengthen our brand-building, this dedicated and fit-for-purpose approach allows these brands to have renewed development and to meet new consumers.
“The Gin Hub and Irish Distillers global brand companies will work closely with Lafayette Imports to support this innovative approach.”
Via News – The Spirits Business