From new hard seltzer lines from Gordon Ramsay and Travis Scott to an alcohol-free Gordon’s, there were plenty of intriguing products launched at the end of 2020.
As 2020 drew to an end, a number of producers unveiled new spirits ahead of the festive period.
Brands such as Langs Rum, coconut liqueur Aluna and Mijenta Tequila unveiled their first line extensions in December. Meanwhile, the hard seltzer category welcomed new launches from American rapper Travis Scott and British chef Gordon Ramsay.
It was also a busy period for Diageo with the firm releasing its first alcohol-free Gordon’s in the UK and a ‘sweeter’ Johnnie Walker Scotch whisky.
Click through the following pages to discover our favourite spirits launches from last month.