From a Christmas tree made with Jameson bottles to the latest campaign from Wild Turkey and actor Matthew McConaughey, these were some of the most creative brand initiatives last month.

Last month, brands unveiled their latest moves ahead of the festive period, including Jameson Irish whiskey and Yorkshire’s Spirit of Harrogate.

To keep drinkers entertained at home with music and Highballs, Johnnie Walker partnered with Dua Lipa for the singer’s global Studio 2054 event.

Meanwhile, Absolut Vodka tapped a number of famous faces for its latest campaign, including British musician MNEK and actress Tessa Thompson.

Matthew McConaughey and Wild Turkey also thanked everyday heroes as part of the Bourbon brand’s new initiative.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in November.