A mezcal-finished Scotch, a range of non-alcoholic apéritifs and three kosher-certified American whiskeys made the first instalment of our top 50 most innovative spirits launches of last year.

In 2020, producers were as innovative as ever with brands experimenting with cask finishes and moving into new categories.

Among our pick of the most creative spirits were products tapping into trends such as low-alcohol and ready-to-drink, while other brands tested more unusual flavours.

In the first round-up of inventive bottlings as part of The Spirits Business‘ annual top 50 innovative spirits list, we countdown the game-changing bottlings shaking up their respective categories.

Click through the following pages to see the first part of our top 50 innovative spirits launches of 2020, counting down from 50 to 41.